So when I started my cupcakery and tea business, I evaluated opening a physical location and establishing myself the traditional way. Then I thought, why should I spend all that money leasing the real state space when I can use that money to make my cupcakes healthier. As finally, the money I will spend establishing the physical location will result in my customers having to pay for it as I have to pass on that cost to my customers. If I do that, then I would have to compromise my quality and the effort that I will put to make my cakes and cupcakes.
So rather than investing in real estate, I decided that I should promote my cupcakes using online channels. I will save money in establishing a brick-and-mortar Cupcakery and Tea and use that into using better ingredients, As we mostly use ORGANIC ingredients in our cupcakes. Also, I will be able to share that money that I make with gets charities in San Antonio.